
ALSS National Conference 2026 — Stories That Stick: Using Video and Storybranding to Boost Your School's Reach
Ryan Rogers delivered a keynote presentation at the Association of Lutheran Secondary Schools (ALSS) national conference at the SAHARA Las Vegas Hotel. Co-presented with Dr. Sam Seefeld, the session explored how storytelling-driven marketing strategies can dramatically enhance enrollment growth and community engagement for schools. Ryan highlighted the real-world success of Trinity Freistadt School, showcasing data-backed results including significant enrollment increases driven by storybranding techniques, video content marketing, and digital outreach campaigns. Attendees gained actionable frameworks for leveraging the StoryBrand methodology to clarify school messaging and connect with prospective families.
Key Highlights
- Co-presented with Dr. Sam Seefeld on storybranding for school marketing
- Showcased Trinity Freistadt School's enrollment growth case study
- Demonstrated video marketing strategies that increased school visibility
- Provided attendees with actionable storytelling frameworks for enrollment campaigns


